What do you do, anyway? July 29, 2005
Peek at the home page of your website. Does it clearly state what you do? The lack of this basic information is a frequent web faux pas! Thankfully, it is a mistake that is easily remedied. This entry page is your most frequently visited website page and should be the place to pull your buyers in to learn more.
- Use bullets to summarize products and services.
- Write colorful stories that demonstrate your uncanny insight into how your business helps solve problems.
- Add images to shore up ideas or lend clarity to your text.
- Offer printable coupons.
- Give visitors a reason to come back by providing information of value.
There are many ways to take a prospective customer from viewer to buyer. Let us help you come up with a campaign that creates customers.