Thunder Data Systems

Factors in Web Page Design

Factors in Web Page Design

At Thunder Data Systems, we believe that content is the most vital component of website development. The layout and graphics make up the framework that bring the information together for a crisp, clean delivery. Our team will help you craft web pages that provide clear, concise information that will hold the viewer’s interest, while designing a web site that facilitates navigation and purchasing.


One of the goals of web page design is to bring customers back to your web site. This is achieved by offering informative, interesting and changing content. And refreshing new content can be effortless and cost effective with website editing software built right into the browser.

The web site can be extended beyond customers for office use. Many businesses utilize the Internet to keep company data accessible to employees beyond the office walls. Sales representatives can update records, place orders, and review client information from anywhere in the world. Database driven web sites can house exhaustive amounts of technical information available at the click of a mouse. If dynamic content, or easily obtainable information, is a must for your organization, let us talk to you about solutions that will enable you to do business more intelligently.

Suggestions for Web Page Design:
  1. State what your company does. This may seem like an obvious suggestion but one that is often overlooked.

  2. Place ordering and contact information in plain view.

  3. Educate customers about your products or industry. Information will hold a viewer’s interest and bring them back to your web site.

  4. Bring customers back to your web site with frequent updates and offers. Ideas include vouchers or coupons, relevant hints, stories of interest, exciting pictures or helpful advice.

  5. When using graphics, achieve a balance between aesthetics and load time.

  6. Create web pages that will not frustrate users who are using dial-up speeds and/or viewing on 15-inch monitors or monitors set to a lower resolution.

  7. Use graphics to add color or interest or catch the readers eye.
Did you know…
  • that white or very light solid color backgrounds cause the least eye strain and are more clearly printed than textured or dark backgrounds?

  • that framed web sites may not be indexed by search engines leaving your website’s valuable information unknown and unavailable to those that want it? Moreover, that framed web sites may not print in their entirety leaving some customers with web pages that contain nothing more than your company logo–or worse, your product information without your company’s logo and contact information?

  • that your primary web site index should be 8 buttons or less to give a quick overview of your company and products? More detailed information can be given on sub-indexes for each particular main category.

  • that the web page designed on your 17 inch monitor can frustrate a user on a 13 inch model because of the need to vertically and horizontally scroll?

  • that Flash and Macromedia, while offering sizzle to your web site, will never be seen by those clients who cannot be bothered to download the software in which to view it? Or that it may be considered a nuisance to those who want to “skip intro?”

  • that the use of any new technology requiring additional software will cost you customers? Make smart decisions in the use of any technology and ask yourself, “Will the use of this benefit my customers?” If it offers no value, don’t lose potential business by forcing it on your audience and always give them the option to bypass it.

  • that you are able to view traffic logs to your website and find out what web pages are drawing an audience or where your frustrated user terminates an order?

Occasionally, we add educational or interesting articles like this one to our site. If you are interested in learning more about effective website marketing and design, please subscribe to our mailing list through the link below our menu.